THE OITAVOS POSTCARDS
Feelings / Memories / Nostalgia / May 2014
For the development of this postcard collection for The Oitavos hotel we chose to create a photographic and typographic path, by trying to translate an emotional language that identifies each location and creates a connection with the viewer.
Starting from the elements that represent Portugal, particularly Lisbon, Sintra and Cascais, we created a game of words using as starting point the determinant “THE” from the name of the hotel “The Oitavos”. Each postcard, shows a typographic composition that illustrates each keyword + location.
The Oitavos suggests: “the” nature, light, history, sea, hotel, food, etc. – each word appears on the image of the postcard to which it refers to.