Branding / Packaging / Feminin / Urban Store / Romantic / Out.2016
Starting from the brand´s concept – “Né dans la rue” (born on the street) – we tried to represent the spirit of a contemporary & delicate urban woman. To bring this environment to life we opted for a stencil typography in order to give the contrast between these two universes: romance & urban. The pattern in inspired on the cement texture from the big city streets, and it´s used to highlight the urban feeling.
Photo credits: Diogo Alves