CLÍNICA ECRAN, MEDICAL CENTER
Branding / Signage / Health / Freshness / Progress / Screen / Oct. 2015
From a typographical and iconographic set, we tried to represent the best of the “Clinic Ecran” essence, which aims to improve the appearance and health of its patients. From the initials of the word that give name to the clinic, we sought to develop a symbol that results from the intersection of those two letters — CE (Clinica Ecran / Screen Clinic).
The result is a series of horizontal lines which refer to the typical screen emission signals, but also the measurements used in the clinical world. Through its form and composition we sought to link the name to the business. Its form and disposition suggest dynamism, movement, proximity and progress, that along with the color Blue transmit security, reliability and hygiene.