PIM IDENTITY

Chil imaginary / Design Thinking / Empathy / Feb. 2014

We chose to create a typographic brand, where each letter takes us back to our childhood imagination.The chromatic palette is based on the colourful pens and pencils of our childhood and images that inspired the project.

Through the  basic shapes of the letters, we created a logo that translates the spirit of the brand and the photographic imagery created for it. These app´s evolve throughout all the stationary and website.

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