Identity / Furniture / Vintage / Dec. 2012
The starting point for this identity were 2 crucial points: furniture and the typical graphic language of the 70´s and 80´s. Starting with the orthogonal projections of the furniture, vertical guidelines were developed for the creation of the letters of the logo, transmitting weight and stability. For the remaining letters, a distinctive typographic 80´s style was assigned. Created from straight parallel lines, this give a retro style and elegant touch to the logo. The total result transmits a graphic style distinctive of an era, while in tune with the brands´ core business.
Slogan: “A New Take on Vintage”