THE ART OF LIVING
Identity / Heritage / Elegance / Jan. 2015
We were asked to develop the new branding identity for the luxury travel/leisure agency “The Art of Living in Portugal”. We tried to portray the concepts of history and heritage through a contemporary approach. The portuguese heritage and royal history references were the starting point, so we tried to design a new approach on the crown object. From the letters “A” & “L” (Art & Living) we draw an outlined graphic crown suggested by simple lines. The result is the brand symbol.