Starting from the brand´s concept – “Né dans la rue” (born on the street) – we tried to represent the spirit of a contemporary & delicate urban woman. To bring this environment to life we opted for a stencil typography in order to give the contrast between these two universes: romance & urban. The pattern in inspired on the cement texture from the big city streets, and it’s used to highlight the urban feeling.

Year: 2016
Photo credits: Diogo Alves