BOA (Best of All) is a Swiss online store that showcases Portuguese handcrafted products and producers. Its brand identity was inspired by traditional techniques and modern craftwork, creating a language that combines its organic, rustic and handcrafted roots with the clean and modern spirit of the brand.
Since BOA highlights Portuguese craftwork, the typography chosen was developed by a Portuguese type designer, complemented with illustrative shapes that bring to life the natural and organic feeling of the brand. This way, not only the narrative of national artistry is displayed on the products, but it’s also embedded into the brand itself.
Photo credits: Francesca Renzi