Moonsowl is a brand that brings handmade, healthy and delicious nut butters to a funky, indulgent and fun visual universe. The typographic logo resembles the morphology of the moon through its rounded letters, while highlighting the creaminess and indulgence of the product.
Color plays a very important role, as it reinforces the pop aesthetic and helps distinguish each flavor. It works along with illustrative details that make the brand’s holistic feel come to life.
Photo credits: Francesca Renzi