Bloom provides sensitive, clinical-grade care for pelvic health. Bloom was built by women, for women and individuals with vaginal anatomy.
The typographic logo was developed, featuring elegant and subtle lines that evoke not only the feminine aspect but also the brand’s commitment to delivering care and delicacy in its services. To symbolise the concept of fresh starts, the brand’s visual identity draws inspiration from the break of dawn and the blossoming of flora. This is represented through a harmonious color palette of lilac and salmon, complemented by a symbol that captures the essence of a flower’s morphology.