Frederica

The Frederica rebrand was created to express the brand’s true essence and its healthy obsession with female wellbeing. The new identity balances boldness and femininity through a strong typographic presence and a vibrant colour palette that conveys energy, confidence and vitality. A subtle layer of science adds credibility in a clear and approachable way, resulting in a timeless visual language that feels both empowering and trustworthy. More than a brand, Frederica positions itself as a reference for women seeking inspiration, knowledge and a more balanced way of living.

Year: 2025
Photo Credits: Ana Araújo Silva (Indigo Studio), Juliana Magrin & Tânia Dioespirro