Joana Forjaz is a lighting design studio based in Lisbon, Portugal. Their aim is to give life to spaces without identity through the contrast between light and shadow, and its variations of color, intensity and propagation. In order to reflect this, we developed a game of diagonals, in order to emphasise the contrast between light and shadow, and used a holographic foil to propagate its thousands of colours and variations. The logo was inspired by the morphology of a neon, through the details of the letters, using a modern and elegant typography developed by the studio.
Photo credits: Francesca Renzi