Kencko

Kencko is a plant-based nutrition brand that makes it easy to fit fruits and vegetables into daily routines. Across five retail categories, Kencko creates convenient, low-waste products that support healthy habits.

In collaboration with Kencko’s image team, under the direction of Diogo Alves, our challenge was to translate this universe into a brand that feels fun, fresh and vibrant. We developed a typographic logo that derives from the Japanese character of the brand’s name (kencko means “healthy”), with a dot referencing smoothie powder particles. A vibrant colour palette drawn from natural fruit and vegetable hues reflects the brand’s mission while the packaging system highlights fresh produce, clean ingredients and sustainability, with compostable and recyclable packaging.

Kencko launched globally with major retailers including Walmart, Target and WHSmith.