Corporate identity for a clothing brand that evokes femininity, elegance and freedom. Inspired by the shapes used on it’s embroidery techniques, the heart and the four leaf clover. The typography follows its morphology and breathes the modern and romantic appeal of the brand. In this universe where vintage fashion meets centennial tradition, our aim is to highlight the freedom of a traveling lifestyle, giving it a sensorial touch through different textures that connect to the place where Martine Love was born. A visual ground where the sea, the trees and the sand meet and merge into a modern, romantic and feminine identity.
Photo Credits: Francesca Renzi